Digital Marketing Bootcamp by Google

The Challenge

Aiming to support the local startup ecosystem, Google Greece reached out to our organization and shared their vision with our team. The goal was clear and common: offer true value to the Greek startup community through state-of-the-art training initiatives.

The Approach

Having fully understood the needs and goals of our partner, our team started crafting a "moldboard" of proposed initiatives that Greek startups would love to take part in.

Being fully aligned with the partner's highly positioned brand, all of the proposed actions were backed with our ecosystem know-how, 1:1 audience interviews and competition research.

With effective and streamlined information exchange, together with the Google team, we concluded in a series of initiatives covering a 6-month plan, where the highlight was the Digital Marketing Bootcamp.

The Solution

Digital Marketing Bootcamp was a 2-day online training event focusing on equipping early-stage and scale-up founders and marketeers with the latest Google digital marketing trends, tools, strategies & techniques.

Together with the Google team we co-crafted a stellar line-up of international speakers including digital marketing experts, startup founders & Google executives with a mix of formats.

The Execution

As soon as the date of the event was agreed upon, our team prepared and shared a detailed project plan with clear steps, stakeholders, deliverables, deadlines and goals for the initiative.

As the date of the event was approaching, our team shared weekly updates with the Google team, making sure that everything ran smoothly and all parties were fully aligned.

From mini-website development to event registration, and from social media promotion to actual event coordination, our team took care and facilitated every action needed.

The Results

The initiative attracted more than 400 registrations while more than 200 of them were startup founders & marketeers, which resulted in being considered as one of the most attended startup community events in Greece for the past years.

According to our after-event feedback survey, 96% (!) of participants rated as “satisfying” or “very satisfying" their whole event experience, while many of them mentioned that it was the best startup event they have attended compared to other similar Greek initiatives.

Why Startup Pathways

At Startup Pathways we have a broad experience in organizing highly engaging community building activities. Having partnered with multiple international brands, we know all about the real needs and requirements of working with top brands and offer high-standard deliverables.

Having a vivid community of more than 300+ startup founders, VCs, accelerators & growth marketers in Greece, and having organized more than 20+ community-building initiatives over the last 3 years, we are not afraid to call ourselves a trusted partner for any corporation wishing to bring a small or big impact to Greece.